Product Management: "Inspired" and "Empowered" - Are you?

"Inspired" and "Empowered" - Two excellent reads for all product people and executives of products businesses: 

• the importance of customer-centric product development
• the value of empowering cross-functional teams 
• the need for clear product vision and strategy
• and the role of experimentation in product innovation

Marty Cagan is a well-known author, speaker, and product management expert. He is the founder of the Silicon Valley Product Group, a consulting firm that helps technology companies create and deliver successful products. Cagan has more than 20 years of experience in the technology industry, and has worked with companies such as AOL, HP, Netscape, and eBay. Cagan is a frequent speaker at industry events and is considered a thought leader in the field of product management.

"Inspired: How to Create Products Customers Love" is a book written by Marty Cagan. The book is considered a go-to guide for product management, and is based on Cagan's extensive experience in the technology industry. It covers the entire product development process, from idea generation to product launch. Cagan explains how to develop a deep understanding of your customers, how to identify and solve their problems, how to create and implement a product vision, and how to measure and improve the performance of your products. He also provides real-world examples and case studies to illustrate his points. The book has been widely praised for its practical and actionable advice on product management.

"Empowered: How to Create a Culture of Product Ownership" is a book written by Marty Cagan. The book is focused on the role of product ownership in the technology industry and how it is becoming a critical factor for success. It covers the importance of product ownership, how to build a culture of product ownership, how to empower product owners, how to develop and manage product teams, how to measure and improve product performance, and how to deal with common challenges. The book provides real-world examples and case studies to illustrate the concepts and ideas presented. Cagan's goal is to help organizations create a culture of product ownership that allows them to create products that customers love.

These two books are considered foundational to product lifecycle management and on how to create and capture value with products.

"Inspired" and "Empowered" - are you?