The right conclusions

To design ergonomic products, or to provide a best in class user experience, the designers and researchers have to draw the right conclusions.

Conclusions based on evidence, based on data, based on analytics.

How to come up with the data and evidence leading towards respective conclusions and design decisions.

It is important to design some good experiments and take control over how and from what sample the data and evidence is acquired.

Otherwise, data could infer some conclusions as described on the right. - The perfect explanation for the extinction of dinosaurs. - Same might apply with babies and storks...