That bottle we all know very well and made our experiences with. A bottle which allows dosing of that delicious tomato sauce either in too low, or far too high volumes. - How about you? - I never get it right!
You still can buy Tomato Ketchup in that traditional glass bottle. - Why? - Who knows? - Usability, end user comfort, or great customer experience is not the reason. That's for sure!
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| Get a bottle here! |
Hence Heinz - or Kraft Foods - is fully aware of the limitations of that fluidic sauce with variable viscosity. The effect is called thixotropy. And the combination of this red sauce called Ketchup and the famous Heinz glass bottle is leading to an extreme of such effect.
Interestingly this did not make the traditional non user friendly bottle to become extinct.
Only Yesterday, I was invited for diner. We made hamburgers, and suddenly one of these traditional Heinz glass bottles showed up on the table. No skill on earth would help to control that red fluid to flow nicely out of that bottle. There is only the way of causing a big mess, or sticking your knife into the bottle in order to get some of the delicious sauce out. - No question, we survived. Everybody left the table well fed, and the mess on plates and table was not too big at the end.
But still, why did that bottle survive? - I just don't get it!
You could argue now that usability is subordinate and totally unimportant when it comes to usability. Is Heinz Tomato Ketchup in the traditional bottle another example - next to the German ERP software company SAP - that usability is totally unimportant in order to become global market leader? - Could well be!
Or, is a nostalgic bottle with horrible usability outweighing user experience? - Questions remain!
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