The Evolution of Blind Typing: From Nokia to Modern Smartphones

Typing text messages without looking at the screen has evolved significantly since the early 2000s. This journey from Nokia's physical keypads to today's touchscreens highlights advancements in mobile usability and ergonomics.

Early 2000s: Nokia and T9 Texting

Nokia phones in the early 2000s featured physical keypads that allowed users to type without looking. The T9 predictive text system was a game-changer, predicting words based on key presses and enabling users to type quickly using muscle memory. This tactile feedback made it easy to text blindly, with experienced users often typing messages from their pockets.

Mid-2000s to Early 2010s: QWERTY Keyboards and Early Touchscreens

The transition to QWERTY keyboards, like those on BlackBerry phones, offered more efficient typing but less tactile feedback, making blind typing harder. Early resistive touchscreens required precision and were not ideal for typing without looking. However, improvements in predictive text and autocorrect helped users type faster with fewer errors.

Modern Smartphones: Touchscreens and Voice Input

Today's smartphones feature capacitive touchscreens, which are highly responsive but lack tactile feedback, making blind typing nearly impossible. Haptic feedback provides some assistance, but not to the extent of physical keypads. Voice input technologies like Siri and Google Assistant have emerged, allowing users to dictate messages hands-free, marking a significant leap in usability.

Swipe typing is another modern innovation, enabling faster typing but still requiring visual confirmation.

Conclusion

The evolution from physical keypads to modern touchscreens and voice input illustrates that the future of mobile usability might not be about better keyboards but about improved user interaction. However, the effectiveness of voice input can vary based on the user's native language, raising questions about its universal applicability.

This shift emphasizes the importance of creating inclusive and accessible user interfaces that cater to diverse needs and preferences in the ever-evolving landscape of mobile technology.

The Power of Good User Experience Design: Lessons from Great Examples

User experience (UX) design is more than just aesthetics; it’s about creating a seamless, intuitive, and enjoyable interaction for users. Great UX design can turn visitors into loyal customers by ensuring that their journey through your website or app is as smooth as possible. Let's delve into some key aspects of good UX design, illustrated by a few standout examples.

1. Simplified Navigation

Example: Apple’s website is a masterclass in simplified navigation. Everything is laid out clearly, with intuitive menus that guide users effortlessly to their desired destination. This ease of navigation ensures users can find what they’re looking for without frustration.

Book Reference: In "Don't Make Me Think" by Steve Krug, the author emphasizes the importance of intuitive navigation, comparing a website's navigation to a well-organized book where readers can quickly find what they need without confusion.

2. Responsive Design

Example: Slack's responsive design ensures that the user experience remains consistent across all devices. Whether you’re accessing the platform on a desktop, tablet, or smartphone, the interface adapts smoothly to provide an optimal experience.

Book Reference: Ethan Marcotte’s "Responsive Web Design" discusses the principles of designing websites that adjust gracefully to various screen sizes, much like a book that is designed for both print and digital formats to ensure readability in any format.

3. Fast Loading Times

Example: Google’s homepage is famously minimalist, which not only looks clean but also ensures lightning-fast load times. Users appreciate not having to wait, which can significantly reduce bounce rates.

Book Reference: In "High Performance Web Sites" by Steve Souders, the author explains how minimizing content and optimizing resources can significantly improve loading times, much like how a well-structured book keeps readers engaged without unnecessary delays.

4. Consistent Branding

Example: Spotify’s consistent branding across all touchpoints – from its app to its advertising – reinforces its identity and creates a cohesive user experience. This uniformity helps users feel more connected to the brand.

Book Reference: "Building Strong Brands" by David A. Aaker discusses the importance of consistent branding and how maintaining a unified brand image across all platforms is akin to a book with a cohesive design that enhances the overall reading experience.

5. User Feedback Integration

Example: Duolingo’s use of gamification and real-time feedback keeps users engaged and motivated. By offering instant rewards and progress tracking, it turns language learning into an enjoyable and rewarding experience.

Book Reference: In "The Lean Startup" by Eric Ries, the concept of continuous feedback and iterative improvements is highlighted, much like how a well-crafted book incorporates feedback to improve and keep readers engaged.

6. Accessibility

Example: The BBC’s website includes a range of accessibility features, such as adjustable text sizes and compatibility with screen readers, ensuring that all users, regardless of their abilities, can access content comfortably.

Book Reference: "Inclusive Design for a Digital World" by Regine M. Gilbert provides comprehensive insights into designing for accessibility, much like creating a large-print book to accommodate visually impaired readers.

Conclusion

Good UX design is about creating a user-centric experience that is intuitive, enjoyable, and accessible. By looking at these examples and integrating similar strategies into your design process, you can enhance the user experience of your own website or app. Remember, just like a well-written book, a thoughtfully designed website can captivate and retain its audience.

Transform Your Understanding of Design with The Design of Everyday Things

 Discover the Hidden Mechanics Behind Everyday Objects

Have you ever struggled with a door that wouldn't open the way you expected? Or found yourself baffled by a complicated remote control? These everyday frustrations are the very problems that The Design of Everyday Things by Don Norman addresses. In this revised and expanded edition, Norman, a pioneer in usability and cognitive engineering, unveils the principles of good design and explains how thoughtful design can make everyday life more intuitive and enjoyable.

Why This Book is a Must-Read

1. Understand the Importance of User-Centered Design: Norman introduces the concept of user-centered design, where the needs and abilities of users are prioritized. This approach helps you understand how products can be designed to be both functional and delightful.

2. Learn from Real-World Examples: Through engaging anecdotes and practical examples, Norman demonstrates the impact of design on our daily interactions with objects. These insights will change the way you look at everything from kitchen appliances to mobile apps.

3. Empower Your Problem-Solving Skills: By exploring the psychology behind how we use objects, Norman equips you with the tools to identify and solve design problems. Whether you're a designer, engineer, or simply someone interested in the way things work, this book will enhance your problem-solving skills and creativity.

What Readers Are Saying

"This book is a revelation! It opened my eyes to the intricacies of design and how it affects every aspect of our lives. Highly recommended for anyone interested in understanding the world around them." - Amazon Reviewer

"Don Norman's insights are invaluable. This revised edition is a treasure trove of knowledge for both beginners and seasoned professionals in the design field." - Amazon Reviewer

Take the Next Step in Your Design Journey

Don't let poorly designed objects frustrate you any longer. Dive into The Design of Everyday Things and start seeing the world through the lens of a designer. Whether you're looking to improve your professional skills or simply gain a deeper appreciation for the objects around you, this book is your guide to understanding the principles of effective design.

Get Your Copy Now on Amazon

Revealing the Unexpected: The Art of User Experience in a Self-Service Coffee Machine

As as a product and user experience expert, I continually find fascination in the intersection of design, functionality, and user interaction. When I discovered the self-service coffee machine at an upper-class hotel offering unique beverages such as "Kaffe Schnaps," "Kaffee Fertig," and "Kaffee Luz," (special Swiss beverages mixing coffee with some local spirits) my anticipation brimmed at the opportunity to interact with a machine promising to blend the worlds of coffee and spirits. Regrettably, my initial excitement gave way to a rather different reality. Let's unpack this experience, step by step.

First Impressions

Upon first encounter, the coffee machine is a sight to behold. The sleek and modern design, with its sparkling clean surface and interactive touch screen interface, captures your attention and curiosity immediately. The strategic placement at the breakfast buffet adds a touch of grandeur and indulgence to the morning dining experience. The machine promises an experience of luxury and an adventure into unique blends of coffee and spirits.

In Search of A Spirited Blend

As I navigated through the touch screen menu, the options presented - among many more traditional coffee specials - were "Kaffe Schnaps," "Kaffee Fertig," and "Kaffee Luz." Each selection on the machine invited me to explore a novel world of flavors, promising an adventurous blend of coffee with an essence of various spirits. Intrigued by the Swiss tradition these names evoke, I started my exploration with "Kaffe Schnaps."

The Dose of Reality

After selecting "Kaffe Schnaps," expecting a rich blend of robust coffee and a shot of fruit brandy, I realized the actual function was to adjust the coffee dose and not to dispense the spirit as initially presumed. Similarly, choosing "Kaffee Fertig" and "Kaffee Luz" only adjusted the coffee strength and dosage, with no added spirits.

This discrepancy between expectation and reality is where the user experience fell short. The machine interface leveraged the allure of spirited coffees to attract interaction, but the result was a regular coffee with varying strength and dosages.

User Experience: The Gap Between Expectation and Reality

As a user experience expert, this situation underscores the significance of clear and honest communication in design. While the machine excelled in visual appeal and user-friendly navigation, the incongruity between the conveyed promise and the actual function led to disappointment.

This could be avoided with clear, accurate labels. Or, with a clear communication that these are for restaurant staff use only "pre-processing" steps when preparing the respective coffee - spirit blends manually. 

Concluding Thoughts

In the realm of user experience, the journey matters as much as the destination. When it comes to our luxurious self-service coffee machine, the overall aesthetics, usability, and brewing functionality are impressive. However, the user experience could be significantly improved with more transparency and accurate communication of the machine's capabilities.

In essence, as UX practitioners, we must remember that while it's essential to create captivating user experiences, meeting users' expectations with sincerity and transparency is crucial to creating a truly satisfying interaction. - "Kaffee Schnaps" at the push of a button would have been too much of a luxurious  breakfast experience ;-)

Over-engineering - design for a smarter world

On many occasions I became irritated as the user of a product when noticing that the product was designed to be smarter than me. - Just have a look at many software products we are using in daily life, or at user interfaces from coffee machines, or at text completion on a smartphone, ...

Now, these days I bumped into this funny video about testing the sophisticated design of a children's play. I feel so sorry for the designer. It must be so painful for her (yes, it's an actor, but having been in the role of designers, testers, and end users, I have seen this situation many times).

It's funny to watch this scene, but imagine the scene while designing the play!

The designer get's all these fancy, and sophisticated requirements and use cases from some innovator, a product manager, or just from potential customers of the product. The tell him thousands of things what feature the product needs to exhibit.

In development, engineers think about these requirements about features and ask themselves, what problem the end user is going to solve with the solution. - Confusion arrises.

Often - I have seen this so many times - a dialog between designers and product managers evolves.

- Engineer: "what do you want to achieve with these elements of different form and shape"

- Product marketeer: "don't ask questions, just implement it - that's what you are paid for. Otherwise I can not sell that product."

- Engineer: "but it does not make sense - can we talk to some end customers"

- Product manager: "just do it! You are jeopardising my bonus payments!"

- ...

And so on, until the engineer does what he is asked for at the level of features. That's what he is paid for.

The result: yes, we know it!

- End user: "what the f... these stupid designers and engineers, have they ever been talking to a potential user?"

The moral of the story - you do know all of these books about user centric design, about lean business build up, about most uncertain assumption testing, ...!

A gardeners struggle - the soil bag

During spring and early summer, in the time of the year when plants start growing, everything is sprouting, nature in bloom, people start working in their gardens. According to statistics a habit two thirds of people in Switzerland share (reference).
The current COVID measures seem to drive this statistics even more in favor of sales of gardening supplies (reference).

Everybody is buying soil in various quantities. Many different flavors of soil. And, all packaged in laminated plastic bags. Bags, usually 80 - 100cm long, 40cm wide, and 8cm thick. Filled with premium soil at volumes of few liters for plants on terraces, up to 50 liters of garden soil for big projects. In any case, the package has a certain weight.

I never understood this packaging format! Why would you choose such packaging?
Obviously the responsible designers for these products have never been working in the garden. Or, they are extremely resilient to handling inconvenient products.

Every time I have to carry such a package I get upset.
If I grab the package with two hands on one of the short ends, it is difficult to carry the package and it risks constantly to slip out of my fingers.

If I grab the package with my hands along the longer dimension, then the package - given its weight - is bending through, slips out of my hands, and falls down on the ground.

If I grab it in the middle along the shorter dimension, it is bending through equally and it becomes difficult to carry.

When then loading the packages into the car, the next struggle starts. The dimensions of soil packages are not really fit for purpose. Obviously I need to pile the packages into the trunk of my car. And this is not an easy job. Virtually impossible if you are not Olympic weight lifter. Unloading is the same struggle in reverse order.

And then when ripping them open and trying to dose the amount of soil to be scattered into the plant bed. As soon as a certain amount of soil is missing in the package, the laminated bag becomes unstable. If not emptying the entire bag at once it becomes difficult to handle the package in controlled manner.

  

My practical experience with such packages is repeatably negative leading to higher levels of frustration.

How could one decide for this packaging format? What have been the requirements to come up with such package design?

One reason might be the possibility to pile many packages on a standard palette for transport and storage. 

Obviously an important argument and requirement. Efficient transport and storage is essential for a economically viable product. But, does it need to come at the price of modest customer experience and usability.

What I wonder is, if this packaging format has ever been put at a test with real day to day users.

Apart from the described scenarios above, many users can barely carry such packages given its dimensions and weight. I don’t want to know to how many serious back problems of people struggling to handle such packages the lack of customer centricity can lead.

Another interesting observation is the fact, that all manufacturers of packaged soil products use the exactly same packaging design. Why is that?

I can imagine several hypothetical reasons.

1. Nobody cares about the user, given the fact that there is no alternative and people still are buying.
2. Every producer is copy pasting from his competitor. Nobody is searching for differentiation. Nobody believes in consumers paying a premium for improved usability.
3. Even tough there are many different vendors and brands there might be only very few producers of soil.
4. There is only one serious manufacturer of respective packaging and filling systems. This would explain why there is almost no alternatively packaged products available.
5. The packaging design experts are only doing me-too. With complete lack of usability exercises or user research.
6. The cost requirements for packaging of garden and plant soil are so incredibly low that no other packaging is affordable.

There might be many more reasons ... And, are we as consumers willing to accept these?

What price would we be willing to pay for a better packaging design allowing acceptable handling of soil bags in the shopping, the transport, and use process?

How would a better package look like? What would be the features of a more ideal soil bag? Is there a format that could meet most of above requirements?

Some internet research gives already some hints. There might still be some products which are packaged in other format. Formats which might be more convenient to handle.

The package here to the right for sure has several advantages over the standard laminated bags. 

The handle on the top - foldable for being able to staple them on a palette (transport and storage requirements) - seems key to me. Only with a handle one can carry packages in a serious way. And depending on other dimensions and weight of the package it would even allow me to carry two packages at once, one with each hand. A much more balanced and more efficient way of carrying them.

If the package is less of a slim long bag, but more of a cuboid shape the usability of carrying them by the handle on the top becomes even better. A cuboid shape also fulfills the requirements for stapling the packages on a palette. They could be better organized into the trunk of a car, and could be better stored around the garden.

Also when using them in the garden; cutting the cuboid package open at one corner would allow to much more keep the shape of the package and dosing soil for use.

So, pretty simple and obvious to come up with a packaging format that might lead to much better customer acceptance. 

I am not a packaging expert. And I can well imagine that a packaging system for a cuboid product with a handle requires to manage some more degrees of freedom. But, given the quantities of soil being produced and sold in that business, and given the fact that such packaging and filling can be highly automated I would assume there is a case for such scenario. I could well imagine that going for such packaging could be a differentiating factor.

If you had the choice? Which package would you buy? And, would you pay a price for more convenience?

Latency - No. 2

As discussed in my earlier post - Latency - No. 1 - latency times in today‘s computerized products are a true pain to user experience.

There are different ways of handling it, if it can not be shortened down enough by design.

The most common one is the spinning icon.

However, there is also the traditional solution through good documentation and user guidance.

The good old SOP - standard operating procedure.
Do‘s and dont‘s ...

See to the right - recently found at the breakfast buffet in a tourist hotel in Ticino, Switzerland.
If it truly solves the problem - I doubt it!

At least for me it didn‘t work out. It took me longer to find my language to read - I can read and understand them all - and act on it, than to make everything wrong already in parallel while not waiting for the slow machine to take its time.

Yes, it‘s well documented. And yes, I was the one, impatiently not following the SOP. And, yes, if you would follow it - just slow down - the user experience would be pretty seamless and clear.

As user experience, UX experts usually generate evidence by observing and testing a statistically relevant sample of users. Here, the job obviously has been done. Otherwise nobody would have solved the problem with such a nice SOP in four languages and four colors.
And, from a user end it is always hard to get product design changed in a true user centric way. Once a product is launched, in most cases, there is no room for user centricity and agility to adapt to it any longer. Quality in UX is then only measured in terms of units sold or generated revenue.

In the example given above, a very nice SOP, written by a very pragmatic and customer focusing person, will prevent the manufacturer of the coffee machine from going out of business due to poor UX. What a success!