Once again I was impressed by the overall user experience. Starting with the evaluation phase in the internet. Reading through the specifications and reviews. The lean product photography is already appealing and raises the desire to hold respective product in my hands.
Why do I want to buy an iPad Pro? - My old iPad Version 4 is seven or eight years old. Performance is getting limited, and that bulky pen with the balloon rubber bubble tip was a great user experience increasing usability especially when reviewing articles back then but not necessary today any more.
Why am I reaching limits in performance of that old iPad 4? - Probably mainly because my user behavior changed somehow. I am more often switching between apps, I am having several apps simultaneously open, and pushing the resources of that device. Everything else is working fine. It has been one of my best devices bought ever.
And then that fancy Apple Pencil on the new devices. - A gadget designed to the maximum of usability. But to experience this I need to go to the shop. No e-commerce will make me feel that experience over the internet. Haptic feeling and my biggest fear - will it work for left handed people - drives me to the next Apple shop.
But it‘s not only the hardware of this device which sounds appealing. It is also the imagination of what new possibilities such a setup could open up to me.
All my private and professional office in a small pocket, the possibility to do work wherever I am, bringing creative ideas - yes, the fancy pencil functionality again - to my digital devices as soon as possible...
I am walking into the shop. I tell the seller that I am interested in buying an iPad Pro. He asks me if I would be using it mainly for private or rather for business. My answer is - both!
Yes, private and business is blending more and more.
I am deciding quickly and walking out the shop with three well designed clean white packages. Spent some money on a new device which should bring some more joy to my life.
Am I a victim? - A victim of consumption? - Or, a victim of excellent usability and user experience design? - How did this all influence my buying decision?
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