My new iPad Pro

I recently got an Apple iPad Pro. - Yes, the one with the fancy pencil, and the fancy keyboard.

Once again I was impressed by the overall user experience. Starting with the evaluation phase in the internet. Reading through the specifications and reviews. The lean product photography is already appealing and raises the desire to hold respective product in my hands.

Why do I want to buy an iPad Pro? - My old iPad Version 4 is seven or eight years old. Performance is getting limited, and that bulky pen with the balloon rubber bubble tip was a great user experience increasing usability especially when reviewing articles back then but not necessary today any more.

Why am I reaching limits in performance of that old iPad 4? - Probably mainly because my user behavior changed somehow. I am more often switching between apps, I am having several apps simultaneously open, and pushing the resources of that device. Everything else is working fine. It has been one of my best devices bought ever.

And then that fancy Apple Pencil on the new devices. - A gadget designed to the maximum of usability. But to experience this I need to go to the shop. No e-commerce will make me feel that experience over the internet. Haptic feeling and my biggest fear - will it work for left handed people - drives me to the next Apple shop.

But it‘s not only the hardware of this device which sounds appealing. It is also the imagination of what new possibilities such a setup could open up to me.
All my private and professional office in a small pocket, the possibility to do work wherever I am, bringing creative ideas - yes, the fancy pencil functionality again - to my digital devices as soon as possible...

I am walking into the shop. I tell the seller that I am interested in buying an iPad Pro. He asks me if I would be using it mainly for private or rather for business. My answer is - both!
Yes, private and business is blending more and more.

I am deciding quickly and walking out the shop with three well designed clean white packages. Spent some money on a new device which should bring some more joy to my life.

Am I a victim? - A victim of consumption? - Or, a victim of excellent usability and user experience design? - How did this all influence my buying decision?

Develop for the better - The new Netflix App swiping left and right experience

Netflix, a company known for innovation, creativity, and user experience.

Their recommendation system has been developed in a co-creational way using crowdsourcing in order to match best user experience. This competitional approach even made it into a Harward Business Review. This, as an example of user centricity and focus on the client.

And now, with the newest release of the Netflix App on the Apple TV I am back in stone age when it comes to swiping through these recommendations. - Why? What happened?

The entire user interface is built to scroll left and right for selection within one of my automatically identified favourite categories. And to scroll up and down for selection of respective categories.

And now, this "home", "search", ... menu bar has been moved to the very left and pops up every time I want to swipe left in order to go back while scrolling.

Going back, since the invention of computer terminals and the back space key, probably the most widely used function. The functionality of reflection, of reassessment, and of reconsideration.

I am wondering, what would happen to usage statistics, if you would take this "going back" feature away from the user experience.

So, Netflix in a way did, and probably knows these figures.

What I do not understand is, what designers expect me now to do? - Why has this been implemented?

Do they expect me not to reconsider any more? 

Meaning, always move forward, don't look back, think only about what is coming and do not reflect what you have experienced a fraction of a second ago.

Do they want me to not remember the order of my favourites in "My List"?

Why doing it this way then? Would this not be easier with just randomly sort and resort those lists in the same way grocery stores work against our consumer habits by changing the place of items in the shelfs from time to time?

Do they want me to quit from Netflix on Apple TV? 

If I get annoyed by non intuitive behaviour of the user interface, I will spend less time on the app, I will get stressed, and - since Netflix is rather part of recreational phases of my life - I will not turn back.

This can not be the goal!

So, what were they thinking?

Do they want to teach me to think prior to scrolling?

Slow down, decelerate, relax, ... If so, it does not work!

Now, how was the situation before deployment of respective change a couple of weeks ago.

Same, issue hit the end user actually while scrolling up and down in a way. Just, that the "home", "search", "settings", ... menu bar was seamlessly part of the rest of the experience. Integrated into the categories of favourites. And given the usage of respective functions, I am not sure why this was not a good solution.

I can understand that technically this was not the most logic way of doing it. But it worked.

Or was I just part of one subgroup of users who perceived this implementation as intuitive, while a majority of end users did not.

Is this the struggle with usability? - On one hand everything gest more granular and more personalised. On the other hand, when it comes to simplicity and reaching populations of users with simple implementations one needs to make tradeoffs in disfavour of certain populations.

Is this what is happening here? Is this what I am experiencing as a Netflix user on Apple TV? - Am I traded off against a statistical majority of other users?

Never mind. The current solution feels so odd that I can not imagine above scenario to be true. - But, who knows?